NaturesPlus
UX Research & Product Design
Read time:
7 min
Client:
NaturesPlus
Visual Design · Brand
Start:
End:
Duration:
16 Weeks
NaturesPlus is a health supplement company with a portfolio of six brands spanning keto, collagen, kids vitamins, brain health, and more. I joined their in-house digital marketing team and spent nearly two years producing content across all six brands, from Instagram and email campaigns to editorial magazine spreads and in-store retail materials.
Starting point
NaturesPlus had over 10,000 Instagram followers and a clear brand identity that needed to stay consistent across every post, every campaign, every format. Static content wasn't performing, carousels were a new and untapped opportunity, and six distinct brand systems all needed to be managed simultaneously without losing visual consistency
Problem solving
The blog post imagery was where I had the most creative freedom. Each post started with a title and a story, and my job was to make that title visually compelling enough to make someone click. Starting Your Own Garden could have been a stock photo with text on top. Instead it became something with personality, a mix of fonts, imagery, and layout that gave a generic topic a reason to exist.
Implementation
The carousel posts were the biggest performance unlock. At the time Instagram was actively pushing carousels in the algorithm, and we leaned into that. Each slide connected seamlessly to the next, telling a product story frame by frame instead of cramming everything into one image. The magazine work for Discover Life was a different challenge entirely. Two full pages, text interacting with the image rather than sitting in boxes, product benefits woven into an editorial layout that felt more like an article than an ad.
Results
Carousel posts reached 10x the normal audience and averaged 2 to 3 times the likes of static posts. When I left in June 2021, I handed off six months of pre-planned content: imagery, captions, a promotions roadmap, and a structured content calendar. Blog content, social media, magazine spreads, and retail materials produced daily during COVID-19 across six brands simultaneously.
