This example of branding was for the app Abide, a daily Christian Meditation app. The goal was to increase downloads, brand awareness, and premium upgrades.
My first task was to create static image ads for Google App Campaigns and Meta. I made these based on Abide's branding and the general direction provided by the client. Our target audience was Christians ages 18-50+ who have trouble sleeping, are experiencing stress, or want to deepen their faith through meditation. We went with light, faithful, and natural imagery to support the calm feeling you get from the app.
For the next project, we updated the in-app purchase screen. The previous design didn't provide enough context for the user to upgrade to premium. These are the concepts I presented that provided a better experience for the user.
When we took a look at Abide's app store listing, we quickly realized it needed a graphic update. We put together an audit, competitor analysis, and creative roadmap. The client approved and I started the graphic update on their app store listing. Based on App Store Optimization best practices, I put impactful information on the first 3 screens, overlapped elements to promote scrolling, highlighted app UI, social proof, and utilized all 10 image slots.
While working with Abide, they went through a major rebrand. After a series of A/B testing, color testing, and learning the best headlines from top-performing ads, I redesigned the app store screen listing. The sea glass green, fonts, and verbiage better suited the company's new creative direction.
I created these mockups and made suggestions to improve their web-to-app checkout flow. There was no call-to-action button on their old landing page and the checkout took too many steps to complete. Alongside a swift checkout process, I pitched these ideas for a landing page, either in the app or on the web, to help increase web-to-app downloads.
User Generated Content (UGC) was the main method of advertising we used on Google App Campaigns. These organic or 'tiktok' feeling advertisements were great for reaching new users. My role in this process was editing the raw footage into advertisements.
Using reviews from the app store, I put together a calming, peaceful, and meditative testimonial video. Its purpose was to give the user a sense of what they can expect with the Abide app based on real reviews.
