At NaturesPlus, I have created the imagery for Instagram accounts such as @NaturesPlus, @Brainceutix, and @MargaritavilleLife. I also created magazine spreads, sell sheets, advertisements, and print banners.
On the NaturesPlus Instagram and Facebook accounts, I gathered data to figure out our target audience and what they enjoyed seeing. Based on my research, the target demographic was adult women. The posts with the highest engagement, click-through rates, and time spent on the page came from our blog posts, mainly the lifestyle posts. I created imagery for Instagram, Facebook, e-mails, and the blog site to increase traffic and engagement to our products.
To support the launch of new products, I created imagery to promote and educate people on our social sites. To test a new design route, we used the carousel image feature on Instagram. I added multiple pictures in one post that users can scroll through, learning more about each product with every swipe. With the help of some design tools, I lined up the images to provide a seamless transition between images. The interactive nature of the image was well perceived by our followers, seeing more likes than usual on these posts.
When wholesale retailers had sales, promotions, or new products on their shelves, I would create imagery to promote the products in the stores. I made posters and store banners to catch the customer's eyes and boost sales.
To promote NaturesPlus products, we placed advertisements In Discover Life Magazine. I created spreads to introduce our product to new customers. These spreads were informative, playful, and promotional. To retain the readers' attention, I made the text interact with the images and headlines. The goal for these spreads was to introduce our product with a story and practical use, rather than making it feel like a supplement advertisement.
